Hong Kong Trading House

Global health & personal care, brought to Asia's shoppers.

WellFamous is a Hong Kong trading company supplying health supplements and personal care products from around the world — wholesale to trade buyers (B2B) and direct to consumers through our online stores (B2C) across Mainland China, Hong Kong and Southeast Asia.

3Regions served
8Sales channels
B2B + B2COne supply chain

Where our products sell

Mainland China
Tmall GlobalJDPinduoduo
Hong Kong
HKTVmallWatsons
Southeast Asia
LazadaShopeeTikTok Shop

Two ways we move product. One team behind both.

We hold stock in Hong Kong and serve trade buyers and consumers from the same supply chain — so brands get volume and visibility at once.

B2BWholesale & trade supply

Bulk supply of global health and personal care products to distributors, pharmacies, retailers and cross-border sellers in Mainland China and Southeast Asia.

  • Carton and pallet quantities from Hong Kong stock
  • Product documents to support import and listing
  • Consolidated shipping to China and Southeast Asia
  • Mixed-brand orders from one supplier
B2CCross-border retail

We run online stores on the platforms Asian shoppers already use, selling genuine imported products directly to consumers.

  • Stores on 8 platforms across 3 regions
  • Localised listings, content and customer service
  • Platform campaigns, livestream and social commerce
  • Sales data shared back with brand partners
What we trade

Health supplements and personal care, sourced worldwide.

Health Supplements

Vitamins & mineralsFish oil & omega-3ProbioticsMaternal & infant nutritionHealthy ageingBeauty from withinSports & wellness

Personal Care

SkincareBody careHair careOral careBaby & mum careNatural & clean beauty

Every product is sourced from brand owners or their authorised suppliers, with full traceability from origin to shelf.

Brands we carry

Trusted names Asian shoppers already look for.

A portfolio of leading health and personal care brands, available for wholesale supply and sold through our online stores.

PERDAYSMaternal nutrition
AUSNATURESFamily nutrition
PricelinePharmacy health range
AzclearAcne skincare
ElevitPregnancy multivitamins
PentaviteKids' & family vitamins
Life-SpaceProbiotics
SwisseVitamins & supplements
BlackmoresVitamins & supplements
Bio IslandKids' & maternal nutrition
CetaphilGentle skincare
More brandsAsk about our full range

Brand names and trademarks belong to their respective owners.

Sales channels

On the platforms where Asia shops.

Eight channels across Mainland China, Hong Kong and Southeast Asia — marketplace, retail and social commerce.

Mainland China

Cross-border e-commerce

  • Tmall GlobalCross-border
  • JDCross-border
  • PinduoduoSocial e-commerce

Hong Kong

Online & retail

  • HKTVmallOnline
  • WatsonsHealth & beauty retail

Southeast Asia

Marketplace & social

  • LazadaMarketplace
  • ShopeeMarketplace
  • TikTok ShopSocial commerce
Why Hong Kong

The natural hub between global brands and Asian buyers.

Free port

No import duty on health and personal care goods, so stock can be held and redistributed efficiently.

Gateway to China

Close to the mainland's cross-border e-commerce routes and the shoppers behind them.

Reach into ASEAN

Short air and sea links to Vietnam, Malaysia, Singapore, Thailand, the Philippines and Indonesia.

Trusted trade base

Established banking, logistics and legal systems that brand owners and buyers already rely on.

For brand owners

From your warehouse to shoppers in Asia.

Talk to our buying team
01

Product review

We assess your range for fit with each market and channel, including labelling and import requirements.

02

Channel plan

We agree which platforms and trade buyers to target first, and at what pricing.

03

Stock in Hong Kong

We purchase and hold inventory in Hong Kong, ready for both wholesale orders and online sales.

04

Sell & replenish

We run the stores, serve trade buyers, and share sales data so reorders stay on time.

Contact

Brand owner or buyer? Let's talk.

Tell us what you make or what you're looking to buy, and which markets matter to you. Our team will reply within one business day.

By submitting, you agree we may use these details to respond. See our Privacy Policy.